Is Zero Waste Possible?
At Last Squirt we do our best to minimize waste and save plastic bottles. As our recent article and infographic discussed ways of reducing waste in the household including the bathroom.
Here in Austin, reducing waste isn't the end goal. There is a local grocery store leading the way to zero waste. In.gredients goes beyond the bag ban to using minimal packaging of all items. How has the community responded? The store is always packed and they currently have a fundraiser to expand their store. Business is definitely good.
Consumer demand is destined to drive innovative companies that are willing to tackle the issue of global waste head on. A recent report by the Grocery Manufacturer's Association showed that 54% of consumers "lean green" meaning they consider sustainability a part of their decision making process. As this number increases, it is reasonable to assume manufacturers and packagers will become more concerned with consumer waste.